Drive Australia and New Zealand cinemagoers to experience and buy all-new hardware and software created by Sony Computer Entertainment
Mechanic: Integrated Trans-Tasman marketing including on-screen messages, website promotions, experiential style activations, events for trade, media, customers and more.
Results: Increased product awareness and big sales growth!
- On-screen messages
- Website promotions
- Experiential style activations
- Events for trade, media, customers