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Drive Australia and New Zealand cinemagoers to experience and buy all-new hardware and software created by Sony Computer Entertainment

Mechanic: Integrated Trans-Tasman marketing including on-screen messages, website promotions, experiential style activations, events for trade, media, customers and more.

Results: Increased product awareness and big sales growth!

Service Highlights

  • On-screen messages
  • Website promotions
  • Experiential style activations
  • Events for trade, media, customers
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